It’s Motoramic!

1955 Chevrolet Bel Air

Lucius Beebe Memorial LibraryI took this photograph of a 1955 Chevrolet Bel Air on display at the Festival Italia in Wakefield, Massachusetts, yesterday. You can see the distinctive roofline of the Lucius Beebe Memorial Library reflected in the hood. I wish I had taken more photographs of this beautiful automobile, but I was feeling conflicted about it. My mother owned a red and white Chevy Bel Air, bought used in 1960, and that’s always been my idea of the ultimate cool car. Seeing this Bel Air reminded me of ours, but the differences between the models just made this one look not quite right to me.

I did a little research on the 1955 Bel Air when I came home last night — in other words, I Googled it. It was called “The Hot One” and its sales brochure suggested “Try this on for sighs.” Apparently young people loved it because “this car’s so perky it always looks like it’s going to a party!” And it was a powerful car: the Turbo-Fire V8 engine “put a heaping hoodful of fun under your foot — 162 h.p.!” I don’t know anything about engines and couldn’t tell you the horsepower of my current car, but who wouldn’t want a heaping hoodful of fun under his or her foot? But best of all, it was motoramic! I don’t actually know what that means, but it sounds so modern! 1950s modern, that is.

It’s amazing how little sales resistance I have even to advertising that’s over fifty years old.

Here’s a collection of televisions ads produced by the Jam Handy Organization from the Prelinger Archives via the Internet Archive:

1955 Chevrolet Screen Ads

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